Kwanzoo Ranked in the Top 2% on Slideshare
We are super excited. Kwanzoo was just ranked in the top 2% of most-watched B2B and B2C marketing content on Slideshare for 2013! We pride ourselves on providing a wide variety of high-quality,...
View ArticleFrom 15 to One: Simple and Versatile Demand Marketing
Scott Brinker (@chiefmartec) has just released his new 2014 Marketing Technology Supergraphic with 947 companies, in 43 categories, across 6 major classes! We are excited for Kwanzoo to be placed in...
View Article3 Ways to Boost Top-of-funnel Leads Using In-banner Forms
By now you have probably heard about Kwanzoo’s in-banner lead form technology, which allows you to collect leads in a form directly inside your ad unit to boost top-of-funnel leads. In-banner form ads...
View ArticlePredictive Modeling for Top-of-Funnel B2B Demand Generation
Over the past few months, we have been watching with great interest several new companies in the “predictive analytics” space. We have met with several of them at the recent Marketo Summit 2014 in San...
View ArticleEliminate Double-Counting of Display Conversions with In-Banner Form Ads
For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent...
View ArticleLinkedIn Buys Bizo: What Does It Mean for B2B Marketing?
We all heard some exciting news this week from our friends at Bizo. After a 6 year journey, they were acquired for $175M by LinkedIn. As fellow travelers serving a growing audience of B2B marketers, we...
View ArticleABM Done Right: Going Beyond Flipping Funnels
What is “ABM Done Right”? Over the past year, many B2B marketers are pursuing Account-Based Marketing (ABM) programs to drive more demand. These marketers realize that traditional lead-based marketing...
View ArticleAccount-Based Marketing 411: Cookie-Based vs. IP-Based ABM
So…what’s the 411, anyway? If you’re a B2B marketer like me, you’re probably knee-deep in account-based marketing headed into 2017. And…if that’s the case – you’re probably wondering: “What’s the big...
View ArticleApplying 80-20 Principles To Marketing Automation ROI
Marketing Automation – The Basics If you are like most Enterprise Marketers, your Company has implemented marketing automation within the past couple of years. You have your first set of lead...
View Article5 Steps for Better Lead Nurturing [Guest Post]
This is a guest post from our friends at Kapost – The Content Marketing Software Platform Your company blog is stellar, social media channels are active, website visits are up, and good leads are...
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